Who we are

FIELDS OF WORK: What we do

Marketing: Our organisation conducts press and publicity work for its members and the umbrella brand KLOSTERLAND, initiates joint marketing activities for cultural tourism products and facilitates knowledge exchange within the organisation. 

Monastic culture: Our main focus is on monastic culture. Our work in this field is geared towards the development of educative offerings for the organisation and its members.

Products: Our organisation develops products as well as cultural and educational offerings, thus expanding the range of services offered by its members. These products also serve to generate revenue for financing cultural work and function as representatives for the organisation. 

COMPETENCES: What we’re good at

Uniting variety under one roof: From their histories and their architectural make-up to their current cultural programmes, the monasteries in KLOSTERLAND differ greatly. Our organisation provides interested parties with an overview of our member monasteries as well as devising and advertising what’s on offer for visitors.

Affording relevance to monastic culture: Our organisation highlights the value that monastery culture has for people and society, and demonstrates that monastic ways of living and working can inspire current debates and provide answers to individual life questions.

Cooperating with and learning from each other: KLOSTERLAND organises meetings for networks of monasteries within the German-speaking countries and provides stakeholders with the opportunity to get to know each other, enabling professional exchange and mutual inspiration in the realisation of collaborative projects.

A hub of expertise: KLOSTERLAND is a network of experts with an abundance of knowledge, experience and case studies at their disposal. Members can draw on this knowledge, as well as on the friendly guidance regarding questions and suggestions. A suitable team can always be put together for the realisation of events, consultations and projects.

Product development: With a great openness, creativity and knowledge of the industry, KLOSTERLAND develops special products that function as mediators of monastic culture and provide an attractive addition to the product ranges of commercial outlets.

TARGET GROUPS AND CUSTOMERS: Who are our target groups? How do we identify our customers, how do we engage with them?

Our organisation addresses three main target groups:

Members/Locations: This group can be divided further into the responsible institutions in the area,  such as local councils, orders and churches and other providers in the monastery localities, politics and associations; and local stakeholders in the fields of management and strategy, mediation, marketing, PR, as well as the members of the orders themselves.

Visitors/Interested parties: Cultural tourists, spiritual tourists, people on pilgrimages, truth seekers, pupils, students and the curious.

Experts/Members of religious orders/Sponsors: academics, experts, planning offices, tourist organisations, members of religious orders, sponsors.

ECONOMIC VIABILITY: How do we secure our financial resources?

Our organisation is funded by the membership fees paid by our increasing number of members, the revenue generated by the sale of our products and the financial support of public and private sponsors. Last but not least, a large amount of volunteer work also forms an important non-monetary contribution in the funding of our activities.  

QUALITY OF SERVICE: What quality means to us

Manoeuvrability, openness and supra-regionality are the most important characteristics that define the development of our organisation, something that sets us apart from other monastery networks and associations. Our product development is characterised by receptiveness and transparency. The successful development of both our organisation and its product range lies in a cross-sector knowledge transfer between the fields of culture, tourism, religion, history, society and economy.  

INFORMING & COMMUNICATING: How we deal with information and joint communication.

Profiles of all our members provide internal information about their different competences and thematic focuses and facilitate targeted (subject-specific) bilateral exchange. The specialist expertise of the different members is also communicated externally and brokered as required.

Reports and records of proceedings provide members with structured information on work outputs and ensure a long-term documentation of our work.

One or more meetings per year, ideally over several days, enable in-depth personal exchange, the opportunity for joint problem solving and reciprocal enrichment. 

LEADING AND COOPERATING: How do we work (with you), how do we communicate with each other? How do we want to lead and how can we be led?

Our work is characterised by respectful cooperation. All members actively participate in what we do, and in offering their respective competences help contribute towards a fruitful development. The interests of our members are taken into account when considering the goals of our joint activities. Our board of trustees coordinates this work and incorporate members in the work processes.    

PARTNERS AND STAKEHOLDERS: How do we secure cooperations?

The expertise and content matter necessary for the success of our work is

  • provided by our members,
  • increased by integrating external experts,
  • achieved by networking with other actors in the field of religious orders and monastic culture.

CORPORATE GOVERNANCE: What image do we want to convey to the outside world, how do we interact and communicate?

The activities of our association are directed towards long-term success, which we achieve through a responsible, qualified and transparent organisation of work. The sense of community spirit and charity present in KLOSTERLAND can be experienced in the openness of its members, who also make their expertise available externally.  

Stand: 24.05.2019